2021 Agenda
The 2021 APGA Marketing & Policy Conference will be held from 10 a.m. ET - noon on Wednesdays and Thursdays from April 28-May 6. This event will feature speakers and panels of experts on topics such as branding and customer service and end-use technologies.
Wednesday, April 28
10:00am – Welcome/Opening Remarks and Crisis Communications followed by roundtable on Workforce Hot Topics
When a crisis happens, how your gas system responds is of utmost importance. Learn how one gas system managed a crisis and communicated with their customers. Then, stick around for a roundtable discussion on important issues facing gas systems currently like inclusion, motivation and pandemic protocol. Presented by Matt Ballard and Alison Ragsdale.
11:00am – What Clean Energy Efforts is Congress working on?/Winter Storm Uri’s Impact on Energy Policy
Dustin Meyer, the Vice President of Natural Gas Markets at the American Petroleum Institute (API), explains the impacts on our country’s energy system when the frigid conditions of Winter Storm Uri were experienced across the US. Learn more about how all parts of the energy system were taxed from a “black swan event” that resulted in electricity and natural gas use spikes and rolling blackouts.
12:00pm – Conclude
Thursday, April 29
10:00am – Welcome/Opening Remarks and APGA Marketing & Sales Award Winners: ORUD Natural Gas, Municipal Gas Authority of Georgia and CPS Energy.
Every year the APGA Marketing & Sales Committee holds the Marketing & Sales Awards, and this presentation will feature the winners from the 2020 awards. Hear from ORUD Natural Gas, Municipal Gas Authority of Georgia and CPS Energy as they go over their winning marketing programs.
11:00am – Policy Perspectives on Hydrogen and Renewable Natural Gas (RNG)
The mission of the Fuel Cell and Hydrogen Energy Association (FCHEA) is to advance the commercialization of and promote the markets for fuel cells and hydrogen energy. Hear about some of the basics, such as what happening now with utilities across the country and what the plans are for the future. As well, any impacts policy could have on advancing innovative, clean, safe, and reliable hydrogen technologies.
Public natural gas utilities have heard a good bit on RNG, but now, get to hear what specifically one utility is doing to incorporate this fuel into its business. Southern Company Gas will share on their efforts and how RNG policy is playing a role with what they are doing.
12:00pm – Conclude
Wednesday, May 5
10:00am – Welcome/Opening Remarks and What’s New in Social Media Followed by Roundtable on Marketing Trends.
Social media keeps evolving and Todd Long, Vice-Chair of the Marketing & Sales Committee, is on top of all of the latest trends. In this presentation, Todd will talk through social media innovations and best practices like the Nextdoor App, and then lead a roundtable on topics like grow
11:00am – Finding Your Voice
Hear John Davies and his colleagues, all from Davies Public Affairs, present on national poll results and recent qualitative research throughout the U.S. concerning Natural Gas. Then, learn how using this great research can help you engage both the public and policy makers.
12:00pm – Conclude
Thursday, May 6
10:00am – Natural Gas Genius Marketing Campaign Update and Consumer Research Review
Reservoir Communications Group works closely with APGA on strategic communications in the areas of media outreach and Natural Gas Genius. In this presentation, they will review the Natural Gas Genius campaign as well as intriguing findings from recently conducted consumer research.
11:00am – Latest Innovation Update from the Gas Technology Institute (GTI)/Current CHP Happenings
During this session, hear the latest on valuable research underway at the Gas Technology Institute (GTI). They have significant work ongoing ranging from improving damage prevention efforts to methane detection and emission mitigation. Also, GTI is studying how to achieve decarbonization goals but still using the existing pipeline infrastructure and workforce of public natural gas utilities.
After hearing broadly on innovation, a speaker from Capstone Green Energy Corporation will talk specifically on current and future possibilities with combined heat and power (CHP) technologies. Capstone Green Energy Corporation is the world’s leading producer of highly efficient, low-emission, resilient microturbine energy systems. This important company uses gaseous fuels to provide scalable systems solving the problems of many distributed power generation needs.
12:00pm – Closing Remarks & Adjournment
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