Profile

Irene Peterson

City of Charlottesville Public Utilities

Bio

For twelve years, I've been the Marketing Coordinator for Charlottesville Gas.In my current role, I lead all marketing initiatives to maximize gas sales and to promote gas safety. My responsibilities also include providing customer service for homeowners, builders, developers, and architects. During my time with the Charlottesville Gas, I've had the good fortune to create the gas mascot "Flicker the Flame"​. While most corporate mascots are short lived, Flicker has become the local persona of natural gas benefits and safety. Our mascot is highly recognizable among citizens of our community, and is the branding symbol of Charlottesville Gas.

My previous job was at Abril Group (the Brazilian Publishing leader). I managed and implemented the marketing plan for National Geographic Brazil magazine. I hold a bachelor's degree of Social Communication; major in Advertising and Master's of Administration; focus on Markets.

Honors and Awards

3CMA Award of Excellence (Branding/new logo)
3CMA - the City-County Communications and Marketing Association
2008

3CMA Silver Circle Award (Printing Advertising)
3CMA - the City-County Communications and Marketing Association
2009

3CMA Silver Circle Award (Public Service Announcement)
3CMA - The City-County Communications and Marketing Association
2012

APGA Consumer Education Award
APGA - American Public Gas Association
2015

APGA Marketing and Sales Award
APGA - American Public Gas Association
2009,2012

EMMA Excellence in Broadcast Marketing
AMA - American Marketing Association Central Virginia Chapter
2013

EMMA Excellence in Non-Profit Marketing
AMA - American Marketing Association Virginia Chapter
2013

SCC Care Cardinal Award (Flicker at your classroom program)
SCC - Virginia State Corporation Commission
2010

SCC Special Tribute Award for Outstanding Public Awareness Campaign
SCC - Virginia State Corporation Commission
2009

SGA Marketing Best Practices Award (Public Awareness/Education)
SGA- Southern Gas Association
2012

Telly Award - “Warmth” Tv Spot
Telly
2012