Get the Look Closer Materials
APGA members now have the unique opportunity to have a unified, national marketing campaign to communicate the benefits of natural gas and increase the direct-use of natural gas in their communities. APGA is pleased to provide its members with a variety of free, professional marketing materials for the campaign including a PSA, brochure and advertisements. The campaign’s theme is Look Closer and promotes the many benefits that natural gas brings to homes across America such as affordability, efficiency and reliability. Members are encouraged to use these materials to market natural gas; and in doing so, help to spread the reach of the marketing campaign across the country.
The Look Closer campaign has great potential to substantially increase the direct-use of natural gas in America. Its message is being used in Washington, D.C., to advocate to policymakers, and will now be used in local communities to market natural gas to customers. APGA members should feel free to use these materials at their discretion and are able to insert their own system’s contact information.
Members can access the free Look Closer marketing materials on at apgalookcloser.com. If you have any questions on this campaign, please contact Audrey Anderson at firstname.lastname@example.org.
For a sample press release that you can use to notify your local media of the campaign, please click here.
1This estimate (3.5 tons of CO2 per year for a condensing natural gas furnace and 4.5 tons of CO2 per year for a non-condensing natural gas furnace, versus 9.5 tons of CO2 per year for an electric-resistance furnace) is based on a 2,000-square-foot home in an average climate that uses the national average energy prices and meets Model Energy Code standards. The carbon emissions analysis includes the following only: space heating, water heating, cooking and clothes drying. 2This estimate ($1,031 per year for a natural gas home versus $1,748 for an electric home) is based on a 2,000-square-foot home in an average climate that uses the national average energy prices and meets Model Energy Code standards. The carbon emissions analysis includes the following only: space heating, water heating, cooking and clothes drying. 3This estimate (92% for natural gas versus 37% for electricity) uses a figure for electricity based on the 2013 cost of generation of 100% natural gas to electricity. From source to site, natural-gas-generated electricity loses 63% of its energy.